Quality:
an increasingly less generic
and increasingly
measurable concept.
Quality:
an increasingly less generic
and increasingly
measurable concept.
Producers
A network of manufacturers to ensure continuity of supply and consistency of quality.
Over the years, market expansion has required Villafrut to continuously adapt its structure, including the supply chain. Thus, in a context of declining domestic agricultural production, it became natural to turn to foreign producers. Initially we focused on the Mediterranean basin (Spain, France, Morocco, Greece, Egypt) and today we also expand to Eastern Europe (Albania, Romania, Slovakia) and, for some productions, overseas.
By searching for specific products, we target the most suitable production areas, selecting the companies that offer the most history and guarantee quality, punctuality and continuity of supply. The notoriety of the Villafrut and Jolife brands facilitates this scouting activity, attracting numerous producers who spontaneously propose themselves. Producers are selected by assessing their identity, the products they grow, their geographical location, the certifications they hold, the markets they operate in, and their ability to meet our product, seasonality and reliability parameters.
Currently, the relationship with producers is evolving more and more towards a partnership, with the adoption of Production Plans that direct agricultural activity towards the crops most in demand on the market, specifying product type, quantity and periodicity. This allows farms to concentrate on production, ‘relieved’ of the marketing aspects, which are managed by Villafrut.
All the selected farms share with Villafrut the attention and sensitivity to the changing needs of the market, especially with regard to guarantees of genuineness, offering a production system managed in an entrepreneurial way and committing themselves to comply with the Production Specifications and the rules contained therein.
In the context of a reciprocal relationship, producers share their ideas, reasons and needs with Villafrut through an open dialogue that is renewed year after year, helping to consolidate solid ties over time.
Trackability
Trackability:
o read into the face and soul of the product.
Traceability along the supply chain makes it possible to monitor the entire life cycle of a food, from production to sale to the end consumer, thus guaranteeing the safety and authenticity of products.
It is essential to provide consumers with truthful information on the cultivation and origin of food.
In the B2B sector, traceability has been in place for more than a decade: two codes make it possible to identify the producer and read the entire history and route of the crate or basket.
Certifications
A tool to improve and enhance our product.
The value of the Villafrut supply chain is today attested by the most important certifications required by the large-scale retail trade in the fruit and vegetable sector. We have not limited ourselves to meeting the requirements imposed by our customers, but have spontaneously adhered to shared parameters of excellence, further investing in our integrated supply chain, perfecting every detail of production and distribution.
With this commitment, we want to correspond to the trust of customers who confirm their preference for us every day.
