Jolife® and responsible cultivation:
high standards for a
sustainable present

Jolife® is the commercial brand created by Villafrut, a perfect expression of its way of imagining products of the earth as something that belongs to our life and not only to our food, a positive food able to generate energy, vitality, smiles.

With the Jolife® label, Villafrut makes fruit and vegetables a simple and habitual choice, promoting a healthier and more enjoyable life, in the knowledge that a healthy diet can be tasty, creative and fun: a mission already expressed in the brand name, which comes from “Enjoy your life”, as an invitation to enjoy life.

Two lines are offered: in addition to the traditional production, the Jolife® Biorganic brand adds fruit and vegetables grown according to organic and biodynamic methods, thus strictly adhering to a precise market demand.