Villafrut - Prodotti ortofrutticoli

Indulge nature,
satisfy the market.

At Villafrut we are committed to meeting the needs of large players in the agri-food sector, selecting, processing and marketing fruit and vegetables according to their specific requirements.

To the ‘magic’ of the earth, we add our expertise e passion

At the heart of our work is an extraordinary product: a product that is not built, but cultivated with passion, the result of a natural and continuous process set in motion by the earth. With dedication, we take care of fruit and vegetables so that they retain the properties required by the market and by consumers, strictly adhering to all food safety regulations, caring for the health and consumer welfare and respect for the environment.

We cultivate a complete and circular ecosystem

Over time, we have created an integrated ecosystem that combines planning and control of the production, processing and packaging of the harvested product, distribution and traceability: a process entrusted to the expertise of our professionals who manage every aspect of this supply chain and fed by continuous research and development, from the improvement of production techniques, to innovations in the materials and packaging technologies, to the evolution of transport and its tracking.

From distributors to actors in the fruit and vegetable scenario

Increasingly involved in aspects of production and the entire supply chain, the definition of distributors does not fully describe us. Our work begins, in fact, upstream of marketing by offering our production partners a proactive collaboration, planning production guidelines and specifications, carrying out repeated checks in the field, with the aim of offering the widest number of references to the market with the highest quality standard.

This guiding and verification activity, combined with research and innovation make Villafrut an all-round player in the world of fruit and vegetables.

QUALITY: the fixed point around which the the availability of “All Season” products evolves.

To ensure a continuous, quality supply, 365 days a year, we search for and select products in the most suitable growing areas “chasing the right season”, going from South to North of Italy, ranging from producers in the Mediterranean area, finally reaching across the ocean, to offer all year products of the same quality. It is the ‘All Season’ concept, i.e. a product that changes origin, origin which is always declared, without changing in quality and safety features.

A ‘real’ product
that speaks for itself

Our products communicate to the consumer through their taste, but also through complete traceability, authoritative certifications and a controlled residuality and often much reduced compared to the actual maximum legal indications *. These are concrete and verifiable aspects, far more significant than generic labels, whose real contents are often unknown to the consumer. Just like the trusted greengrocer who satisfies his customers’ demands every day, we are committed to bringing quality, healthy, fresh and tasty fruit and vegetables into the fruit and vegetable departments of the large-scale retail trade and into household grocery shopping. An authentically good product. Simple and sincere.