Our
paper
of values

Our
paper
of values

Our vision

We see fruit and vegetables as a precious gift from the earth, at the base of a proper food pyramid and the quest for well-being: this is why we support the consumption of fruit and vegetables by engaging in a larger and larger role, thinking of us as a bridge between the earth and the table supported by the three pillars of the production, processing, logistics and distribution.

All this to ensure the widest variety of products throughout the year and satisfy in the most up-to-date way the consumer’s freedom of choice, product preferences and need for certainty on food safety issues.

Our mission

Customer satisfaction is our priority. We are committed to understanding and anticipating your needs, ensuring that no customer is ever left with an unresolved problem, a missing product or a wish dissatisfied. Every challenge the customer presents us with becomes another opportunity to demonstrate our dedication, find effective solutions and consolidate trust in our services.

In response to the growing demand for informed consumption, especially after the pandemic period, we want to promote a wider knowledge of fruit and vegetables: their origin, the techniques of cultivation and the correct way of consumption, a knowledge often forgotten by the modern consumer.

The values ​​that make business growth mature
Trust. Loyalty, fairness and scrupulous product care. Punctuality in deliveries and availability 7 days a 7, 365 days a year. These are the factors that have built our close relationship of trust with customers, in a selective environment such as the large-scale retail trade.
We operate in an ethical and responsible manner that is economically, socially and environmentally sustainable, aspiring to be a positive force in our community.
Relationship and dialogue. Beyond technical aspects and service value, we build authentic connections with all our partners. Dialogue, both inside and outside the company with manufacturers, suppliers and customers, is fundamental in our philosophy.
Food safety and health protection. We guarantee a healthy and controlled product, traceable from producer to the end consumer. Our attention to detail and strict controls ensure that customers maximum tranquillity.
Transparency in communication. We attach great importance to clarity of words. our commitment is translated into simple, but always clear and verifiable facts and words, without resorting to formulas of trend or catchphrase.
Versatility. We are ready to respond to changes in the market, regulations and the needs of consumers with flexibility and proactivity.
Respect for the earth. By deriving the best fruits from the earth, we strive to give it our full attention, adopting production practices that respect its natural balance.

Want to know more about our Controlled supply chain?