A controlled supply
chain tracing a
path of quality.
A controlled supply
chain tracing a
path of quality.
During harvesting and preparation, strict hygiene standards are applied to ensure the freshness and integrity of the products. For more fragile products, for which too many ‘changes of hands’ are not recommended, processing and packaging are carried out on the farms themselves.
Modern storage and transport technologies then ensure that fruit and vegetables retain their nutritional and organoleptic properties until consumption.
Finally, traceability makes it possible to identify the entire route of each individual product. This allows consumers to know its origin, right down to the individual field plots.
Villafrut offers direct supervision at all stages of the supply chain, from the cultivation guidelines to the technical agronomic assistance offered to producers and international marketing expertise.
Technical-agronomic assistance
Control during
the stages of growth
Platform
Logistics
Collection and
packaging
Transport
Delivery
In its supply chain, Villafrut faces several crucial challenges by committing to:
- Ensure accessibility to healthy food and promote increased consumption of fruit and vegetables in the daily diet.
- Promoting sustainable farming practices that respect the environment and working conditions.
- Reduce the use of pesticides and agrochemicals.
- Minimising waste and losses throughout the supply chain.
- Supporting small producers by offering support in production and access to markets.
- Collaborate with research organisations, such as universities, to deepen knowledge about the supply chain and promote its sustainability.