Villafrut Iberia

Villafrut Iberia is a major company in the fruit and vegetable production and marketing sector, operating in the Almería region, one of the most fertile areas of Spain, known for its crucial role in intensive agriculture. Below is a detailed analysis of the company’s main operational steps in this region, including the production, harvest, packaging and transport of fruit and vegetables.

Principles

Villafrut Iberia, operating in Almería, is a reality of excellence in the fruit and vegetable sector thanks to the integration of advanced technologies in production and collection, as well as optimal management of logistics and packaging. This allows the company to offer fresh and high quality products to international markets, while respecting sustainability and innovation principles.

Production

The province of Almería is famous for its greenhouses, which cover vast areas and allow the intensive cultivation of a wide range of fruit and vegetables. Villafrut Iberia uses advanced cultivation techniques, combining the use of technologically advanced greenhouses and state-of-the-art irrigation systems to guarantee a high standard of quality and yield.Villafrut is committed to sustainable agricultural practices, reducing the use of pesticides and promoting integrated pest control. It also invests in water efficiency and renewable energy projects in its greenhouses.The most intensive production is concentrated during the winter months, when the demand for fresh products in Europe is high. The warm and dry climate allows for fresh products even during the months when other European regions cannot grow.

Packaging

Harvesting is done manually to preserve the quality of the product. Specialised workers are trained to select the fruit at the right time of ripening, ensuring that only the best is sent on to packaging. Once harvested, the products are quickly transferred to the Villafrut packaging centre in Mojonera.The products are selected, cleaned and packed according to customer requirements. The packaging lines are automated to optimise time and guarantee compliance with quality standards. The company offers a wide range of packaging solutions to meet the needs of the market, from retail to large wholesalers. The packages are designed to maintain the freshness of the products during transport.

Transport

Villafrut Iberia takes care of the transport of its products to the main European and global markets with the collaboration of Villatrans, guaranteeing excellent cold chain management and compliance with food safety regulations.Products are mainly transported by land to European markets, taking advantage of Almería’s strategic location close to major logistical hubs. Villafrut collaborates with transport companies specialised in the agri-food sector, which guarantee fast delivery times and optimal transport conditions.

2011 Spain

Villafrut Iberia SL was established in 2011 in La Mojonera (Almeria, Spain) close to Spanish agricultural production thus, consolidating historical relations with the Iberian producers and Villafrut.Today, Villafrut Iberia plans and coordinates agricultural production in the Mediterranean basin for the large European organised distributionVillafrut Iberia delivers its products directly to customers, also using synergies with Villatrans.

Our numbers

Number of employees

People

Total area (m²)

Offices + Packaging plants

Logistics divided by areas (m²)

Packaging (8°-14°)

Field product

Finished product

The above figures are constantly growing.