Who we are
Commitment
always bears
good fruit
Every product we offer reflects our respect for the earth, the result of practices that preserve its balance, and our dedication to the well-being of the consumer, with healthy choices that guarantee safety and nutritional awareness.
Matteo Falzi
CEO Villafrut
Villafrut
We specialise in agricultural production to meet the needs of large-scale retailers and wholesalers, distributing fruit and vegetables directly to our customers throughout Europe.
To them we offer a selection of best fruit and vegetable products, with a strong commitment to research and development, from supporting the cultivation through to packaging, with the aim of diversifying the offer and satisfying clients and demanding consumers, conscious of quality and sustainability.
Villafrut Iberia
Since 2010, Villafrut Iberia, based in Almeria, marks a significant step in the company’s commitment to offer fresh, high-quality products to global customers, thanks to its location within a major area production and the strategic location on the West-East movement axis.
The recently refurbished historical premises (5,600 sqm on the ground floor and 1,200 sqm on the first floor) provide optimum efficiency with 12 loading ramps to quickly manage packaging and distribution flows. The cold stores offer a capacity of 350 pallets, expandable up to 1500 pallets, while the packaging is capable of handling up to 400 pallets per day.
Jolife®
Jolife®, a commercial brand created by Villafrut, identifies fruit and vegetables grown according to the standards of quality of the European decree on sustainable agriculture, respecting the rights of employees and offering a safe working environment.
Jolife® production, which also includes an organic line, follows precise specifications for varieties, timing and cultivation techniques, using production methods such as organic fertilization and crop rotations to preserve the soil.
Villafrut cooperates with producer organisations
Having consolidated the structural and organisational aspects, it now becomes strategic for Villafrut to be able to manage the variables and product criticalities, related to climatic and sometimes speculative factors, to ensure continuity of supply and high-quality service.
This opens a new chapter in the Villafrut story, dedicated to development and direct control of the agricultural component, which is set to become the third pillar of the company along with packaging and distribution.